Audience development strategies for publishers driven by experience, connections and credibility.
As a publisher, your objective is to expand usage and extend your influence, but where to start? How do you understand and service diverse users and decision makers in emerging countries around the world? How do you even know who to reach out to? For 25 years, PCG has been connecting academic and professional publisher to the worldwide library community, with a comprehensive range of specialised sales, marketing and research services. Whether it’s focus groups with microbiologists, analysis of China’s academic market or library visits at remote universities in Ecuador, PCG as been there. Our blended and customisable programs will help you navigate your target market, increase your sales and globalise your audience